We’ve recently been working on a new video to promote Virgin’s 50Mb broadband service, following on with the ‘Powerful Stuff’ idea. For the video, we’ve recreated the famous ‘When Harry Met Sally’ diner orgasm scene, but with a slight twist!
The video was shot with all the men in the diner thinking they were just extras in an advert. The reactions are genuine, which hopefully gives it a funny edge.Unfortunately for Virgin I don't like When Harry met Sally, it makes me cringe everytime it is on TV. This ad, though more original than UPC's ad for Fiber Power makes me want to switch away as quickly as possible. Imagine this coming on tv, when you're on the phone with a friend. Nope, if they want funny, they should go to Hong Kong and see how real fiber is promoted.
Virgin's ad agency should have a look at what KPN does with its commercials. The current series of Generation KPN are quite good in promoting KPN.
WARNING: Virgin's ad is Not Safe For Work (with audio on)