Voda was offering a Blox subscription at 3600kbps for €9.50/month. It baffles me why Vodafone has taken this blunt route. It seems to me they have made a PR/marketing/financial blunder:
- The change was announced without a viable alternative being introduced. So now everybody sees them as short changing customers.
- Voda has said they will come with a new subscription, that would offer the old speed back. What they should have done is introduce 2 new subscriptions, next to the old one, on day one. One that is much slower and has a low cap. Say 128k down and 50 meg cap for 5 euro, one 256k 150 meg cap for 10 euro and one unlimited for 20 euro/month. Nobody would have been the wiser. (I trust Voda could come up with a better plan that even someone with a degree in finance wouldn't be able to understand)
- I don't see how capping download speeds is good for Voda. The best thing that could happen to them is customers going over their cap and paying a bonus. That is what hapens with bundles of minutes. Its very simple to go over a 50MB cap if you have 3.6mbit/s available. At 1 euro per meg you go over your cap, this could be a real money maker.
Update the day after: Voda has just said the speeds will remain 3600kbps for all users. Bad PR was killing them.