- that its DRM-free mostly,
- short release periods for all content. (so the movie comes out this week, but you don't have to wait half a year for the mobile accessible version),
- 60% of music downloads are to mobile, compared to 15% elsewhere,
- they create new and original content for mobile as an extra next to the official movie/soap (can you imagine Heroes comic episodes? (GRMBL... I forgot to tape the new episodes of Heroes yesterday on BBC)
- the Telco invests in them and provides a billing platform.
- and the killer, they don't see themselves as a content company, but as an applications company that provides multiple applications for users. Revenue share on content (b2c), operator fees for
supplying the platform (b2b) and shared data charges on sporadic
special events, such as a Korea Vs Japan Baseball game. Incidentally the only time
their servers have gone down.
Thursday, 6 November 2008
Mobile content makes money in Korea
The Inquisitor reports on two mobile media moguls in Korea. Their company DirectMedia is hugely succesful in the Korean mobile content market. The article is a bit sketchy on the why and how of the Korean market. The positive things are: